From a "top-down" perspective, at least, the first thing about the website is the first thing about the whole marketing campaign:  the logo.

I'm a lawyer, so I'm totally word-oriented; accordingly I expect my logo to consist mostly, if not entirely, of words.  How those words look on the page is what the logo is all about, so I start with the words, then move to font.  The first, most important words are "Bankruptcy by Bodle," so let's see how they look!

BANKRUPTCY BY BODLE.  This is all caps, but otherwise default.
<ol>
<ol>this is "ol"</ol>
</ol>
&nbsp;
<ol>
<ol>this is "ol"2</ol>
</ol>
&nbsp;
<ol>this is "ol"3</ol>
<ul>
<ul>"ul" starts here
	<li>this is "li"
this is "li2"
this is "li3"</li>
</ul>
</ul>
this is "ul" "ul" ends here

BANKRUPTCY BY BODLE.

This is in